Affordable Housing, Community Development, Reports and Publications

Debunking Affordable Housing Perceptions Through Improved Community Conversation

Enterprise Community Partners

In October, Enterprise Community Partners published “You Don’t Have to Live Here”: Why Housing Messages Are Backfiring and 10 Things We Can Do About It. The report identifies common affordable housing criticisms and provides housing advocates recommendations for responding to those criticisms.

The report uses research conducted by FrameWorks Institute to provide evidence-based messaging recommendations to respond to negative, and oftentimes unsubstantiated, public perceptions surrounding affordable housing.  The study aims to bring to light the widespread challenges to finding quality affordable housing, and how inadequate affordable housing options affect a much wider socioeconomic range of people than commonly understood.

The paper also highlights the frequency of cost-burdened rents across all income levels, the effect of falling and stagnant wages on housing affordability, and the concept that housing is a shared public concern.

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